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As one of Italy’s most virtuosic designers and contemporary artists, the work of Gianni Ruffi is instantly recognisable by its ironic Pop expression. Since the the early 1960s, this mode has coloured Ruffi’s most iconic pieces – many of which captured the eye of the international design elite. Appealing to both this local and foreign demand, Ruffi’s arguably best known work for Gufram – La Cova – is now seen as a milestone for the brand, pushing its shared ironic Pop expression further than ever before and exploring new potentials for material and conceptual forms.
With more than a hint of pop art, the Gufram collection is both subversive and laugh-out-loud enjoyable. But belying the whimsy is a brand that’s had a profound influence on contemporary design for the last four decades.
Gufram’s use of polyurethane was revolutionary in the creation of many of its iconic pieces, allowing it to push out the parameters of modern design, illusionism and conceptual art. Celebrated worldwide, Gufram is exhibited in permanent collections in MOMA New York and the Centre Pompidou in Paris, amongst others.