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With the original of their most famous collaboration, ‘Cactus’, included in the collections at the Museum of Modern Art in New York and Tate Modern in London, amongst others, it’s true to say that the partnership of Guido Drocco and Franco Mello is one of the most celebrated in modern furniture.
Blurring the lines between playful and practical, indoor and outdoor and natural and artificial, ‘Cactus’ was a child of the 1970s, created for Gufram by the duo in 1972. Using ground-breaking self-hardening polyurethane foam, it’s a piece that’s withstood the vagaries of fashion, with fans demanding it be rereleased over the decades in a variety of glorious incarnations.
With more than a hint of pop art, the Gufram collection is both subversive and laugh-out-loud enjoyable. But belying the whimsy is a brand that’s had a profound influence on contemporary design for the last four decades.
Gufram’s use of polyurethane was revolutionary in the creation of many of its iconic pieces, allowing it to push out the parameters of modern design, illusionism and conceptual art. Celebrated worldwide, Gufram is exhibited in permanent collections in MOMA New York and the Centre Pompidou in Paris, amongst others.