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ART FOR LIFE
Softcrete

Ross
Lovegrove
+ Gufram

Limited Edition

1 OF 100

Coveted and iconic, each piece is numbered or marked to reflect its value and exclusivity.

Softcrete

Whether interpreted as liquid stone, velvet modular pattern, a plastic surface, or material magma, concrete has always been viewed by architects and designers as a material with a rough texture and cold soul, to be investigated, shaped and taken to extremes as it was in the Brutalist experiences of the 1950s.

It was only from designer Ross Lovegrove that concrete became synonymous for comfortable, soft and warm. In this wonderful context we find chemistry between the company Gufram and the English designer. Softcrete, the name of this family of seats whose name is an oxymoron of contents, is now a comfortable and comforting seat outside of the box.

Made of polyurethane foam, this modular couch, is made up of central elements, angular elements, and a coffee table. As of 2014, it now comes with a new chaise-longue, and provides infinite arrangements and configurations. With Softcrete, Ross Lovegrove defines a new tautology: soft as concrete. Please make yourselves at home.

Limited
Edition

1 OF 100

Coveted and iconic, each piece is numbered or marked to reflect its value and exclusivity.

Ross
Lovegrove

A designer and visionary whose work is considered to be at the very apex of stimulating a profound change in the physicality of our three dimensional world.

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Year

2007

Dimensions

Central Module 700 x 700 x 700 mm, Angular Module 700 x 700 x 700 mm, Chaise Lounge Module 700 x 1400 x 700 mm, Cube Module 450 x 450 x 450 mm

Materials

Polyurethane foam. Guflac® finish.